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Want to batch convert website images to WebP and AVIF with Zipic?

  1. Zipic
  2. ImageOptim
  3. squash

3 apps · 9 factors

Scored for the goal: Batch convert website images to WebP and AVIF

Quick answer

From the sourced cells below · nobody pays for a position

  • ImageOptim

    Free to use

    ImageOptim

    Free

Compare

One judgement per cell. Click a row to read every app’s answer; click a cell to open that answer’s sources.

Zipic
Zipic
100%fit
ImageOptim
ImageOptim
45%Misses Output / conversion formats
squash
squash
100%fit
Image optimization
Output / conversion formatsHas WebP, AVIF★JPEGPNGWebP+3JPEGPNGGIF+1JPEGPNGTIFF+4
Batch processingYes★✓✓✓
Resize / dimensionsYes★✓–✓
Reusable presetsYes✓–✓
Before / after previewYes✓No✓
Metadata handlingFree retains metadata by…Strips metadata by default,…Squash 3: remove GPS/camera-model…
Features
Adjustable encoding qualityYes★✓–✓
Purchase
Current price$29.99Free$29.99/yr +4
Product
What it doesMac image compression toolA free appSquash
✓has it–no source found!sources conflictClick a cell for the full answer

Head to head

Two apps side by side, full answers, nothing truncated. Swap either side.

Zipic
$29.99
VS
ImageOptim
Free
FreePayment
Image optimization

Convert to JPEG, PNG, WebP, HEIC, AVIF (Pro), or JXL/JPEG-XL (Pro), or keep the original format. Additional compression/input support includes GIF, TIFF, ICNS, SVG, PDF, and APNG; these are not listed as conversion targets.

Output / conversion formatsRead both

JPEG, PNG, GIF (including animated GIF), SVG — optimized in place. Conversion between formats remains unverified.

✓Yes

Yes — batch compress or convert multiple images and folders. Free: 25 images/day after the 7-day full Pro trial; Pro: unlimited compressions.

Batch processingSame
✓Yes

Yes — drag multiple images or directories into the app; files are queued for optimization. No batch or daily limit is stated.

imageoptim.com
✓Yes

Yes — batch resize during compression using max width/height in pixels; 0 leaves that axis unconstrained. Both limits fit a bounding box, preserving aspect ratio; GUI never enlarges or crops. Search-indexed docs also list longest-side limits, 25%/50%/75%, custom scale, and original size. CLI supports width/height and aspect-ratio toggles. Available in Free (25 images/day) and Pro (unlimited).

Resize / dimensionsDifferent
?Unknown

Checked the available sources and found no traceable answer. That is not a “no”.

✓Yes

Yes — reusable presets store quality, save location, output formats, resize, and filename options. Free: default plus 1 custom preset; Pro: unlimited presets and multiple output rows. CLI supports preset import/export. Metadata handling remains global.

Reusable presetsDifferent
?Unknown

Checked the available sources and found no traceable answer. That is not a “no”.

✓Yes

Yes — results show original/output sizes and compression ratio. Pro adds side-by-side comparison with zoom, pan, and live compression-strength adjustment. Documentation places this after compression; a separate preview before saving is not established.

docs.zipic.app
Before / after previewDifferent
✕No

No — the free Mac app automatically optimizes and saves files in-place; there is no before-saving comparison stage. Originals are moved to Trash for recovery.

imageoptim.com

Free retains metadata by default; Pro can preserve or strip EXIF/GPS and similar metadata through a global setting, rather than per preset. CLI offers preserve/strip flags. EXIF, XMP, ICC, IPTC, and copyright preservation is documented across WebP, AVIF, JXL, HEIC, PNG, and JPEG, including wide-color/HDR information.

Metadata handlingRead both
✕No

Strips metadata by default, including EXIF/camera information, GPS, embedded authorship information and color profiles. Disable metadata stripping in Preferences to preserve it; selective removal by metadata type is not available.

imageoptim.com
Features
✓Yes

Yes — WebP and AVIF conversion use six adjustable quality levels, Q1 (highest quality) through Q6 (smallest file), via the preset slider or CLI --level 1–6. WebP is available Free (25 images/day); AVIF output requires Pro or an active 7-day trial. AVIF, JXL, SVG, APNG, ICNS and TIFF inputs also require Pro/trial.

Adjustable encoding qualityDifferent
?Unknown

Checked the available sources and found no traceable answer. That is not a “no”.

Purchase

$29.99 listed

zipic.app
Current priceRead both

Website: Free ($0), full app with no subscription or license purchase; optional donations. Mac App Store (US): no official listing.

imageoptim.com
Product

Mac image compression tool that optimizes images while preserving quality. Supports multiple formats, batch processing, automated workflows, local processing.

zipic.app
What it doesRead both

A free app that makes images load faster and take less disk space, without sacrificing quality. Removes private EXIF data from photos and improves compression.

imageoptim.com

Releases

Each dot is a release. The hatched bar runs from the last release to today; its color says whether that gap is normal for the app.

Every app with a dated changelog is shipping at its usual pace.

MayAugNovFebMayAugToday
ZipicUsually every ~47 days
4 days since last release
On pace
squashOnly one release found
702 days since last release
On pace
ImageOptimOnly one release found
1087 days since last release
On pace
One releaseLast release → todayGreen / amber / red = gap within 2× / 2–5× / over 5× the usual interval
Zipic · v1.10.6 · Oct 17, 2026
1.10.6
Source: releases.5km.tech ↗

Score

A reference score weighted by the priorities set for this research. Nobody pays for placement.

Reference score

Priority-weighted · 83% evidence · 2 must-have · 2 important

AppScorePaymentPriceEvidence
Zipic
Zipic
16ptsPaid$29.999 / 9
squash
squash
16ptsFree · SubscriptionFree · $2.99/mo9 / 9
ImageOptim
ImageOptim
5ptsFree · Paid licenseFree6 / 9

Sources

Where every claim comes from, when it was checked, and how to report an error.

How this report was made

Every cell links to the page it came from. Nobody pays to change a score.

Report ID
TMA-01KF6QK
Sources
26
Verified cells
24/27 (89%)
Last checked
Oct 19, 2026
Reading saved
≈ 1.5 h

Scoring

Must-have factors weigh 5 and important ones 3; only these are scored, or the first five factors if none are marked. An app earns a factor's weight only when a cited source confirms it, and unknown cells count for no one. A pick is named only when the lead is larger than everything still unresolved could swing. Reading time assumes about 4 minutes per source. Full methodology

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